‘Mission’ as a corporate term

Defining the Corporate Mission An organisation exists to accomplish something: to make cars, lend money, provide a night’s lodging, and so on. Its specific purpose of the company to exist. What is our business? Who is the customer? What is of value to the customer? What will our business be? What should our business be? Successful companies continuously raise these questions thoughtfully and thoroughly and … Continue reading ‘Mission’ as a corporate term